甜淡的生活 茶饮 | 海拉尔
花开花谢，人来人往，我们总是被琐碎裹挟着向前，很少有时间感受生活的美好，许是岁月太匆匆，我们太忙碌，我们本是简单的存在，回归生活的悠然自得，单纯干净感受其中的小美好，把日子过成想象中的样子一口美好，感悟幸福的味道
- Customer甜淡的生活
- Services品牌全案
甜淡的生活 茶饮
品牌视觉
- 项目名称：甜淡的生活 茶饮
- 品牌定位：
感受生活中的美好
- 产品定位：纯茶饮+纯面包的混合产品模式
- 经营地点：北京至全国
- 装修风格：时尚/品质/简约
- 品牌理念：将自然中的生命力融入品牌的每个角落中让消费者感受到生活的甜淡与美好
- 消费人群：18—28岁之间，平均年龄25.5岁，爱生活，有格调，追求品质美味，对新鲜事物充满好奇，敢于尝试的年轻人
- slogan：一口美好
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